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Recent disruptions affecting major wireless carriers have once again highlighted a simple reality: no communication network is immune to interruption.

In late July, T-Mobile experienced a significant service disruption affecting customers across the United States. Less than two weeks later, Verizon reported an issue affecting voice services for wireless customers in parts of the country. Both were ultimately resolved, but the events raise an important question for organizations that depend on commercial broadband to support critical operations:

What happens when the communication infrastructure you rely on is disrupted?

For everyday communication, an outage may be an inconvenience.

For critical communication, the stakes can be much higher.

That is why communication resiliency should not begin with trying to identify the network least likely to experience an outage. It should begin with a different assumption:

Every network can and will experience disruption. Build your communication strategy accordingly.

Resiliency Starts by Eliminating the Single Point of Failure

Organizations have become increasingly dependent on connected technologies. Smartphones, mobile applications, Wi-Fi, cellular networks, cloud platforms and other systems have transformed how we communicate and collaborate.

But greater connectivity can also create greater dependency.

If an organization’s critical communication workflow relies exclusively on a mobile application running across a cellular network, what happens when cellular service is disrupted?

If communication depends on Wi-Fi, what happens during a network or infrastructure issue?

If employees depend primarily on smartphones, what happens when services are unavailable, disconnected, silenced or unable to reach the network?

The objective is not to predict which scenario will happen next.

It is to make sure the organization has another communication path when it does.

3 Networks Are Better Than 1

At American Messaging, we know resiliency comes from diversifying the paths available for critical communication.

Consider the strength of a communication strategy that can take advantage of three different network paths:

Paging Network + Wi-Fi + Cellular

Each serves a different role.

A dedicated paging network provides an independent communication path that does not rely on the same infrastructure supporting traditional cellular communication.

Wi-Fi provides another means for connected mobile applications to communicate when users are within the organization’s wireless environment.

Cellular networks extend mobile communication beyond that Wi-Fi environment and allow users to remain connected across a much broader geographic area.

The value is not simply having more technology.

The value is reducing dependence on any single network.

When critical communication can travel through different technologies and infrastructure, organizations have more options when conditions change.

That is communication resiliency.

Paging Has an Important Role

As healthcare organizations modernize, it can be tempting to view paging as something that needs to be replaced by other clinical devices and applications.

We know the better strategy is often to ask how the technologies can work together.

Paging provides something particularly valuable in a resilient communication environment: independence.

It does not require the user’s smartphone to be connected to a cellular carrier. It does not depend on the organization’s Wi-Fi network. And it can continue to provide a separate path for the most important notifications when other communication channels are unavailable.

Modern mobile communication, meanwhile, provides capabilities that traditional paging was never designed to deliver including secure two-way messaging, read receipts, collaboration and integrated workflows.

One does not necessarily have to replace the other.

Together, they can create the dual channel safety standard.

Build for Disruption, Not Just Normal Operations

Communication systems are often evaluated under normal operating conditions.

How quickly can someone send a message?

How easy is the application to use?

Can employees communicate securely?

Can the system integrate with existing workflows?

Those questions matter.

But organizations responsible for critical communication should ask another set of questions as well:

  • What happens when cellular service becomes unavailable?
  • What happens when Wi-Fi is disrupted?
  • What happens when a primary application or system is inaccessible?
  • Do we have another reliable way to reach the people who need to receive potentially lifesaving time sensitive information?
  • Are our communication channels truly independent, or do they ultimately depend on the same infrastructure?
  • Have we designed our communication strategy around both normal operations and disruption?

The answers can reveal where a seemingly modern communication environment may still contain a single point of failure.

Resiliency Is a Strategy

There will always be technologies designed to make communication faster, easier and more connected.

Those advancements are important.

But when communication is critical, organizations also need to consider what happens when technology does not operate as expected.

That is where resiliency becomes a strategic decision.

American Messaging helps organizations combine the proven reliability of paging with modern critical messaging capabilities through solutions including AMSConnect creating more options for how critical messages can reach the right people at the right place at the right time.

Because the goal isn’t to find a network that will never experience disruption.

The goal is to build a communication strategy that is ready when one does.

3 Networks Are Better Than 1.

Paging. Wi-Fi. Cellular.

Different communication paths. One resilient Critical Messaging strategy.

Team American Messaging
mike@kbc.us